FRUIT LOGISTICA - Virtual Market Place on Target for Success

Marketing Web Portal for Fresh Produce Industry Sets New Record With More International Companies

Company: Fruit Logistica
Contact: Michael T. Hofer
Contact Address: Messe Berlin GmbH, Press and Public Relations, Messedamm 22, D-14055 Berlin, Germany
Contact Phone: +49(0)30/3038 2218
Contact Fax: +49(0)30/3038 2287
Email: rogall@messe-berlin.de
Date: November 9, 2006
 

FRUIT LOGISTICA Berlin, the leading international trade fair for fruit and vegetable marketing, sets new exhibitor and visitor attendance records every year. The trade event's Internet portal is also setting new records with its comprehensive range of services.  

The FRUIT LOGISTICA Virtual Market Place Internet platform (www.fruitlogistica.com > Virtual Market Place) will contain more information than ever in 2007. This web portal for the fresh produce industry lists company profiles, products and services provided by more than 1,650 exhibitors from over 60 countries. Trade visitors, journalists and other industry specialists can use the Virtual Market Place year round to learn about the products and services offered by the listed companies and arrange direct contacts. FRUIT LOGISTICA visitors can also access an online appointment calendar to set up meetings with exhibitors and plan trade fair rounds online. The new screen design and enhanced search options help users find relevant results quickly and easily.  

New features at a glance:  

  • Special filters can be used to narrow down searches and save results online for future use
  • New appointment calendar design makes it easier to schedule and manage appointments with exhibitors
  • Clearly structured print previews with integrated exhibition site maps make it easier to plan trade fair rounds  

The FRUIT LOGISTICA Virtual Market Place is the marketing portal for the international fresh produce industry. Available 24/7, it serves as a point of contact and comprehensive information resource for companies and their customers. This innovative Internet platform currently attracts more than 140,000 visitors a year.  

This press release is also available on the Internet: www.fruitlogistica.com (Press Info > Press Releases)